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a blog by new/day studio: culture × commerce insights for insiders and the curious.

Everything Business Baddie … except Groups 1-6. #group7

Oct 23, 2025
Meet 20 diverse female founders reshaping beauty, tech, fashion & media—Canva, Glamnetic, Hija de tu Madre, Rare Beauty, rhode & more. Profiles & lessons.

Everything TikTok Brands … except choreo.

Sep 20, 2025
The definitive 2025 guide to TikTok-era brands—SKIMS, Duolingo, e.l.f., Poppi, Liquid Death & more—with viral posts, follower stats, ROAS and revenue impact.

Everything Women’s Sports … except throwing a fit.

Sep 13, 2025
U.S. women’s pro sports growth (2020–2025) beats men’s in revenue, ratings, participation & media. See why it’s surging and what’s next.

Everything Generational Communications … except brainrot.

Sep 8, 2025
What converts by generation in 2025—ranked channels for social, creators, podcasts, communities, SMS/push, email, OOH & experiential, plus quick tactics.